Premium brands that are able to choose the right packaging will promote the business in this extremely competitive market. These brands need to choose packaging carefully to convey a first impression of quality and luxury to people. Custom telescoping boxes can be considered by these businesses to get premium packaging that is designed in a high-end way to draw people to it and increase the perceived value of the product.
This packaging type is customized and made perfectly for the product to ensure it stays secure in the box and customers receive it in the condition they are expecting.
What is telescoping packaging?
This is a packaging structure that is made with two or more separate pieces. It often includes a base and a lid that is the top cover. These slide over or into one another.
The top section of the box retracts or extends over the bottom area. This is similar to the tubes of a telescope.
The following looks at styles, benefits, and best uses of telescoping packaging for premium products:
Styles of telescoping boxes:
These boxes are available in a range of styles, and a brand can choose the best one for its needs. This includes the following:
- Full Telescope Design: The box has an outer lid that slides totally down to the base area of the box. The packaging has double-thick walls across the complete perimeter and can therefore effectively package premium products. Heavy, fragile, and bulky products can be placed in the box.
- Partial Telescope: The box has a lid that covers only the upper area or a bit of the base tray, having a clean color-block contrast. The box is often employed for aesthetic contrast, gift packaging, and cosmetics.
- Telescopic Rigid Boxes: This packaging is made with thick paperboard. It is usually wrapped in custom-printed paper, giving the box a high-end look and feel.
- Double Cover Boxes: This includes four-sided tubular bodies that have separate top and bottom trays. This option is often chosen for larger appliances and fragile flat products.
- Shoulder Telescopic Rigid Box: This is a 3-piece style box. It has a top lid, bottom base, along with an inner shoulder piece that is glued to the base. The box has a high-end look as the lid meets flush with the packaging’s base. This is against the exposed neck.
Advantages of telescopic boxes
These boxes are chosen by many brands due to their advantages. They can help a brand get promoted whilst protecting the product in the box.
Strong packaging
Businesses look for sturdy packaging that will protect the product and also give people a first image of quality before they even open the box. Premium products require strong packaging that will let people know an expensive product is in the box.
These boxes are sturdy and can even keep fragile and high-end products safe in the box. The double walls where the lid and base overlap ensure there is extra corner and side protection when compared to standard boxes.
The box is even made with high-quality and sturdy materials like heavy-duty rigid board or chipboard to give the box its strong structure. This protects the product and even convinces people they are buying a quality product. Products that are put in packaging like this will make people think the item is expensive and worth its cost.
Proper product fit
The packaging secures products further, as it is the correct dimensions to fit the products in it securely. Some corrugated telescoping boxes are able to slide together at different depths to properly fit products of varying sizes.
The packaging will be made in a custom way to suit the needs of the product. The box will be the right size and shape to hold the product and make it easy for people to get access to it.
Custom inserts can even be added in the packaging if needed. They further hold the products more securely and enhance their presentation when people open the box.
Designed to promote brand and product
These boxes can help increase sales for a brand as they stand out due to their structure and the way they are designed. Brands include shades and designs to draw people to the box and make them want to buy from the brand.
Shades and designs are added to promote the product in the competitive market. Luxury brands, for instance, will add shades such as black, gold, or pastels to enhance the appearance of the box in a premium way. The box will have a minimal design, and a QR code can be added to let people know more about the brand and product.
High-end and premium finishing touches can be added as well, such as foiling, a textured impact, or embossing or debossing to enhance the look of the box design.
The brand will add its consistent brand details, such as its brand logo and brand colors, so people know it is present in the market and is selling the products in the box.
Best uses of telescopic boxes
This packaging type is versatile, and a range of products can effectively be packaged in the box. Premium and high-end products can be placed in these boxes whilst conveying the image of quality.
Products such as fine jewellery and watches can be put in rigid full-telescope boxes. Cosmetics and fragrances can be placed, and even sensitive perfume containers will remain steady. High-end electronics such as smart devices may be put in the packaging and reach customers in good condition.
Brands selling specialty foods and confectionery such as gourmet chocolates can choose this packaging to present the product in a high-end way.
Custom rigid boxes such as telescopic boxes are being chosen by premium brands due to the premium and high-end structure of the box that is capable of protecting many products and conveying quality to the consumer base. The packaging is available in a range of styles, and a brand can choose the best one for its needs to increase the perceived value of the product.
